
TO CHANGE THE NORM, START BY PUTTING ON THE RIGHT SOCKS
We help you take the first step
Durable socks with a sporty and colorful style that easily liven up your outfits.
Change the norm with socks that are strong, comfortable, and less disruptive to the planet . What else, as Georges would say.
A mix between solidity and recycling
As usual, our first instinct was to tell ourselves that we were going with 100% recycled materials for our socks. But after discussions/tests with our French sock expert partner, we decided to mix as many recycled materials as possible with virgin materials in order to ensure a high level of strength.
Because after all, sustainability also means making clothes last as long as possible. We don't want our socks to turn into mittens after 3 washes.
We relocated (but to France, don’t worry)
At the beginning, we looked for Belgian workshops to help us develop the perfect sock. But after a few phone calls, we realized that it was going to be more complicated than expected to have them manufactured in the kingdom.
So, we went to find the sock experts in France: Maison Broussaud . For 3 generations, this family workshop and certified “living heritage company” has been producing crazy socks, which we would think would be a shame not to introduce you to.
You'll never get up on the wrong foot again
The comfort of a sock is still the number 1 objective. And to achieve this objective, we found lots of little tips: integration of recycled cotton for comfort, high end of the ribbed sock for better support along the shin, a thick textile just enough without being too rigid,…
You won't even sigh when you take them off at the end of your day.
Good foot, good eye
We changed the usual logo to include the brand name surrounded by 3 stripes in our colors , just as emblematic, isn't it?
