What is a pre-order?
During a pre-order, it is your orders that trigger production .
We only produce the parts that have been ordered , once the pre-order period has ended.
So there is a longer wait to receive the clothes, but you benefit from a reduced price.
They only happen once a year for each product, don't miss them!
This allows us to:
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Pre-financing productions to make our model viable.
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Avoid overproduction and the costs of unsold and stored goods.
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Offering affordable, sustainable clothing
Pre-ordering therefore encourages more thoughtful consumption , based on real anticipated needs rather than impulsive purchases, while supporting a more responsible and transparent model , which restores meaning to the way clothes are made and consumed.
Our upcoming pre-orders
Sign up to stay informed, there won't be any more!
PS: Exclusive access 24 hours before everyone else for registered users.
What if you co-created with us?
To ensure that we offer pieces that you like , that meet your needs and that you will wear for a long time : we develop all our pieces based on your feedback.
At Lucid, every development begins with a form , in which you design our parts entirely, then we simply apply.