A video is better than a long speech

We could explain to you how our clothes made in Belgium really change the game.

We could also explain to you how we disrupt the planet less by making something new from waste.

But if you're like us, you're probably too lazy to read lines and lines of text.

We've summed it all up for you in a short video.

L'industrie textile est problématique

  • Production délocalisée

    L’industrie textile a délocalisé presque toute sa production dans des pays où les salaires sont très bas et les conditions de travail précaires.

  • Surproduction

    La mode produit des milliards de vêtements chaque année, bien plus que ce que l’humanité porte réellement.

  • Manque de transparence

    La plupart des marques ne communiquent pas sur la provenance réelle de leurs produits, ni sur les conditions dans lesquelles ils sont fabriqués.

  • Vêtements fragiles et éphémères

    La logique de la fast fashion pousse à sortir des collections sans fin avec des vêtements qui s’usent vite, se déforment, et finissent à la poubelle après une saison.

SET THE NORM

We offer a brand of clothing that does not destroy the planet and that creates and maintains jobs locally , all without hiding anything . We have a vision of a world where producing clothes does not jeopardize the future of future generations. Everything is not perfect yet but we are getting closer, one garment at a time.

Strong values ​​that guide us

Environment

Produce without destroying

Today's fashion industry is broken. She produces poorly, she produces far away and she produces too much. And given the greenwashing deployed by Fast Fashion, we are not out of the woods.

We offer an alternative with clothing whose environmental impact has been studied, measured and minimized . Recycled, local, solid materials, ... we have thought of everything.

Discover our materials

Local

Not so complicated to make it simple

Look at the composition label on your pants. We bet it is “Made in super far away” (this is the case for 9/10 of the clothes purchased in Europe). We also bet it's impossible to know how it was produced.

This involves a lot of problems and that's why we relocated production to Belgium , in order to be sure of how and with whom we work.

Who makes our clothes?

Solide

Stylé et co-créé

On privilégie un style intemporel et durable, loin des modes éphémères. L'objectif est de réduire le nombre de vêtements achetés par an en proposant des vêtements de qualité. Nos chemises en lin sont carrément garanties à vie !


Chaque vêtement est co-créé avec notre communauté : vous choisissez les coupes, les couleurs, les matières.

Nos vêtements en cours

Transparency

We know what we do and we show it

You don't really know how the clothes you wear were made? It's normal, the big brands don't know either.

We see things differently. We consider being able to clearly explain and show how we create our clothes to be a strength . We show you everything, even the things we don't do as well.

Our current clothes

Have we convinced you? Take a look at our clothes.