
TO SET THE NORM, START BY PUTTING ON THE RIGHT SOCKS
We help you take the first step
It's not always easy to take the first step. Whether it's on Tinder or in the fashion world, we don't always know where to start. We thought that socks were the perfect piece of clothing for getting into the bath.
Just as it's easier to flirt with a drink in your nose, it 's easier to change the norm with socks that are strong, comfortable and less disruptive to the planet on your feet . What else as Georges would say.
A mix of solidity and durability
As usual, our first instinct was to go 100% recycled for our socks. But after discussions and tests with our French sock expert partner, we decided to rely on organic cotton to offer more strength and breathability.
Because after all, sustainability also means making clothes last as long as possible. We don't want our socks turning into foot mittens after 3 washes.
We relocated (but to France, don’t worry)
At the beginning, we looked for Belgian workshops to help us develop the perfect sock. But after a few phone calls, we realized that it was going to be more complicated than expected to have them manufactured in the kingdom.
So, we went to find the sock experts in France: Maison Broussaud . For 3 generations, this family workshop and certified “living heritage company” has been producing crazy socks, which we would think would be a shame not to introduce you to.
You'll never get up on the wrong foot again
The comfort of a sock is still the number 1 objective. And to achieve this objective, we found lots of little tips: integration of recycled cotton for comfort, high end of the ribbed sock for better support along the shin, a thick textile just enough without being too rigid,…
You won't even sigh when you take them off at the end of your day.
Good foot, good eye
Our logo regularly gets compliments, so whenever we can embroider it somewhere, we do. Here we offer you 4 different colours, so you can easily find the sock to fit your foot.
