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  • Local

    We relocated the manufacturing of our clothes to Belgium to be sure of how and with whom we work, while encouraging the local economy .

  • Sustainable

    We work with recycled or certified low-impact materials to produce without disrupting the planet. We prioritize the recycling of waste over virgin materials.

  • Solid

    We place a special emphasis on quality. Thick and solid materials , carefully crafted cuts, careful finishing touches, etc.

    Our clothes will outlive you.

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We have nothing to hide

  • We know what we're doing and we show it.
  • We have total control over our production chain, that's our strength.
  • We explain all our choices and their impact to you.

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CHANGE THE STANDARD

At Lucid we want to be agents of change by offering a clothing brand that does not jeopardize the future of future generations and that creates local employment , in complete transparency .
Are you joining the movement?

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They talk (well) about us

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Want to know more? Take a look at our locker room.