
TO SET THE NORM, START BY PUTTING ON THE RIGHT T-SHIRT
Dressed to kill
With this piece, we offer a basic with a crew neck and an oversized fit, providing a relaxed and modern silhouette. The sleeves drop slightly at the shoulders, but the body length is adjusted to combine comfort and simplicity. The Pure adapts to every style and occasion, destined to become a staple in your wardrobe.
A sleeve that beats the others hands down
In our quest for sustainability, we also looked into how to make our clothing stand the test of time. We tested different types of seams, finishes, patterns, … all to ensure that, in addition to being less harmful to the planet, our PURE would be able to go everywhere with you. Here, we have a sturdy oversized sleeve with a neat finish that won't give out after 3 washes (and probably not after 300 either).
Embroidered to last
We all have a t-shirt with a faded, cracked, and barely visible print despite having only been washed a few times. For us, it’s the classic Nirvana one with the yellow logo (yes, we’re cool young people). To keep our logo from disappearing from our t-shirts, we tested various techniques and there’s no contest: embroidery is the most durable method. Thanks to the expertise of our embroiderer in Namur, the authenticity of our logo will follow you wherever you go.
It will outlive you
For a t-shirt to be sustainable, it must stand the test of time. Even though we would be thrilled if you came back to buy another one from us, we want to avoid it being because our recycled material lacked durability. That is why our t-shirt has a weight of 210 gsm compared to 150 gsm for a standard t-shirt. You won’t be getting rid of this one anytime soon.
Close and tight
Wavy collars might be cool for rhyming, but they’re a lot less so for the style of your t-shirt. When prototyping our t-shirts, we tested several types of collars and seams to arrive at a collar that sits close to the neck, is durable, and has a timeless style. You'll be able to pull your head through it time and time again without any risk of the seams bursting.
