
TO CHANGE THE NORM, START BY PUTTING ON THE RIGHT T-SHIRT
As worn as ever
Through this piece we offer you a basic with a round neck and an oversized cut , which offers a relaxed and modern silhouette. The sleeves fall slightly on the shoulders but the length of the body is adjusted , to combine comfort and simplicity . The Pure adapts to all styles and all occasions, to become a must-have in your wardrobe.
La matière qu'on préfère
Nos t-shirts sont confectionnés à partir de deux fibres choisies pour leur durabilité et leur confort.
Le coton recyclé permet de réduire considérablement l’utilisation d’eau et d’énergie en donnant une seconde vie à des fibres déjà existantes. Il apporte aussi de la tenue au tissu et un toucher naturel agréable au quotidien.
Le Tencel™ Lyocell est produit à partir de bois issu de forêts gérées durablement via un procédé qui recycle 99 % des solvants utilisés. Il apporte douceur, respirabilité et fluidité au vêtement.
Résultat : une matière douce, respirante et agréable à porter, pensée pour durer dans le temps autant par sa qualité que par son impact réduit.
A sleeve that beats the others hands down
In our quest for sustainability, we also looked at how to make our clothes stand the test of time. We tested different types of seams, finishes, patterns, etc. all to ensure that in addition to being less disruptive to the planet, our PURE would be able to accompany you everywhere. Here we have a solid oversized sleeve with a neat finish that will not give up after 3 washes (and probably not after 300 either).
Embroidered to last
We all have a t-shirt with a faded, cracked and barely visible print even though it has only been through a few washes. For us it's the classic Nirvana with the yellow logo (yes, we're cool young people). To prevent our logo from disappearing from the t-shirt, we tested different techniques and there is no photo: embroidering is the most durable method. Thanks to the know-how of our embroiderer in Namur, the authenticity of our logo will follow you wherever you go.
He will survive you
For a t-shirt to be durable, it must last over time. Even if we would be extremely happy if you came to buy one from us, we want to avoid this being because of a lack of durability of our recycled material. This is why our t-shirt has a thickness of 230 g/m² compared to 150 g/m² for a normal t-shirt . You're not ready to get rid of it.
Collé serré
Les cols qui gondolent, c’est cool pour la rime mais beaucoup moins pour le style de ton t-shirt. Lors du prototypage de nos t-shirts, on a testé plusieurs types de cols et de coutures pour arriver à un col proche du cou, résistant et au style indémodable. Tu pourras y passer ta tête maintes et maintes fois sans risquer de faire exploser les coutures.
Transparency is at the heart of our approach
Discover the workshops, distances traveled, and impact of this piece.
