PURE women's t-shirt
PURE women's t-shirt
- Oversize basic with round neck
- Thick and breathable fabric: 50% recycled cotton - 50% Tencel Lyocell
- Made in Belgium (Hainaut) in an adapted work workshop
Low stock: 1 left
Delivery: 7 working days. Free pickup available at the Lucid Collective store (1000 Brussels)
- Quick delivery
- Return possible
- Secure payment
Product details
Product details
- Materials: 50% recycled cotton, 50% Tencel Lyocell
- Certified materials: GRS and Oeko-Tex
- Thick and durable fabric: 230g/m² (compared to less than 150g/m² in the industry)
- Hyper-local production: manufactured in Belgium, material recycled in Portugal
- Supports professional integration: produced in a sheltered workshop
- Embroidery over the heart
Why is this t-shirt more expensive than average?
Why is this t-shirt more expensive than average?
Because we pay everyone fairly. Because we pay for sustainable and local materials at a fair price. But above all: because it is the average that is not expensive enough to guarantee all that.
Plus, if you do the math, this t-shirt is even cheaper than the average in the end:
- €10 Fast-Fashion T-shirt worn 10 times (thrown away because it didn't hold up in the wash): €10/10 = 1€ per use
- Lucid T-shirt at €48 worn every 3 weeks for 5 years: €48/85 = 0.56€ per use
We are not math geniuses but we are convinced that the bill is less salty at our place.
*estimates based on readings and experiences
**estimates based on readings and experiences
Size advice
Size advice
- Romane is 1m61 tall and wears a size S.
- Oversized fit at the shoulders with a fitted body length.
- Choose the size you usually wear
- As with all natural and cellulosic fibres, slight shrinkage (3-5%) is possible after the first washes
- Our size guide
How to maintain your PURE?
How to maintain your PURE?
- Prefer washing at 30° by turning the t-shirt inside out
- Drying in the open air extends its lifespan, reduces your electricity bill and preserves our beautiful planet
TO SET THE NORM, START BY PUTTING ON THE RIGHT T-SHIRT
As worn as ever
Through this piece we offer you a basic with a round neck and an oversized cut , which offers a relaxed and modern silhouette. The sleeves fall slightly on the shoulders but the length of the body is adjusted , to combine comfort and simplicity . The Pure adapts to all styles and all occasions, to become a must-have in your wardrobe.
The material we prefer
Our t-shirts are crafted from two fibers chosen for their durability and comfort.
Recycled cotton helps to significantly reduce water and energy consumption by giving a second life to existing fibers. It also gives the fabric structure and a natural feel that is pleasant for everyday wear.
Tencel™ Lyocell is produced from wood sourced from sustainably managed forests via a process that recycles 99% of the solvents used. It adds softness, breathability, and drape to the garment.
Result: a soft, breathable material that is pleasant to wear, designed to last over time both in terms of quality and its reduced impact.
A sleeve that beats the others hands down
In our quest for sustainability, we also looked at how to make our clothes stand the test of time. We tested different types of seams, finishes, patterns, etc. all to ensure that in addition to being less disruptive to the planet, our PURE would be able to accompany you everywhere. Here we have a solid oversized sleeve with a neat finish that will not give up after 3 washes (and probably not after 300 either).
Embroidered to last
We all have a t-shirt with a faded, cracked and barely visible print even though it has only been through a few washes. For us it's the classic Nirvana with the yellow logo (yes, we're cool young people). To prevent our logo from disappearing from the t-shirt, we tested different techniques and there is no photo: embroidering is the most durable method. Thanks to the know-how of our embroiderer in Namur, the authenticity of our logo will follow you wherever you go.
He will survive you
For a t-shirt to be durable, it must last over time. Even though we'd be thrilled if you came back to buy another from us, we want to avoid this being due to a lack of durability of our recycled material. That's why our t-shirt has a thickness of 230 g/m² compared to 150 g/m² for a normal t-shirt. You're not about to get rid of it.
Squeezed tight
Curling collars are cool for the rhyme but much less for the style of your t-shirt. When prototyping our t-shirts, we tested several types of collars and seams to arrive at a collar close to the neck, durable and with a timeless style. You can run your head through it over and over again without risking bursting the seams.
Transparency is at the heart of our approach
Does a Tencel t-shirt really have less impact than a classic cotton t-shirt?
Say hello to your favorite tee.
WE RELOCATE IN BELGIUM
