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PURE women's t-shirt

PURE women's t-shirt

Regular price €50,00 EUR €45,00 dès 3 achetés
Regular price Sale price €50,00 EUR €45,00 dès 3 achetés
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  • Basic oversized round neck
  • 100% recycled material
  • Made in Belgium (Hainaut) in a suitable workshop
Color: Ecru
Size

Low stock: 2 left

Delivery : 7 working days

  • Quick delivery
  • Return possible
  • Secure payment

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  • Matières : 50% coton recyclé, 50% Tencel Lyocell
  • Matières labellisées GRS et Oeko-Tex
  • Textile épais et résistant : 230g/m² (contre - de 150g/m² dans l’industrie)
  • Production hyper locale : confection en Belgique, matière recyclée au Portugal
  • Aide à l’insertion professionnelle : produit dans un atelier de travail adapté
  • Broderie sur le cœur

Why is this t-shirt more expensive than average?

PURE Lucid sustainable t-shirt price detail

Because we pay everyone fairly. Because we pay for sustainable and local materials at a fair price. But above all:  because it is the average that is not expensive enough to guarantee all that.

Plus, if you do the math, this t-shirt is even cheaper than the average in the end:

  • €10 Fast-Fashion T-shirt worn 10 times (thrown away because it didn't hold up in the wash): €10/10 = 1€ per use
  • Lucid T-shirt at €48 worn every 3 weeks for 5 years: €48/85 = 0.56€ per use

We are not math geniuses but we are convinced that the bill is less salty at our place.

*estimates based on readings and experiences
**estimates based on readings and experiences

Size advice

  • Romane is 1m61 tall and wears a size S.
  • Oversized fit at the shoulders and fitted body length.
  • Choose the size you usually wear
  • Our size guide

How to maintain your PURE?

  • Prefer washing at 30° by turning the t-shirt inside out
  • Drying in the open air extends its lifespan, reduces your electricity bill and preserves our beautiful planet
View full details

TO CHANGE THE NORM, START BY PUTTING ON THE RIGHT T-SHIRT

As worn as ever

Through this piece we offer you a basic with a round neck and an oversized cut , which offers a relaxed and modern silhouette. The sleeves fall slightly on the shoulders but the length of the body is adjusted , to combine comfort and simplicity . The Pure adapts to all styles and all occasions, to become a must-have in your wardrobe.

La matière qu'on préfère

Nos t-shirts sont confectionnés à partir de deux fibres choisies pour leur durabilité et leur confort.

Le coton recyclé permet de réduire considérablement l’utilisation d’eau et d’énergie en donnant une seconde vie à des fibres déjà existantes. Il apporte aussi de la tenue au tissu et un toucher naturel agréable au quotidien.

Le Tencel™ Lyocell est produit à partir de bois issu de forêts gérées durablement via un procédé qui recycle 99 % des solvants utilisés. Il apporte douceur, respirabilité et fluidité au vêtement.

Résultat : une matière douce, respirante et agréable à porter, pensée pour durer dans le temps autant par sa qualité que par son impact réduit.

A sleeve that beats the others hands down

In our quest for sustainability, we also looked at how to make our clothes stand the test of time. We tested different types of seams, finishes, patterns, etc. all to ensure that in addition to being less disruptive to the planet, our PURE would be able to accompany you everywhere. Here we have a solid oversized sleeve with a neat finish that will not give up after 3 washes (and probably not after 300 either).

Embroidered to last

We all have a t-shirt with a faded, cracked and barely visible print even though it has only been through a few washes. For us it's the classic Nirvana with the yellow logo (yes, we're cool young people). To prevent our logo from disappearing from the t-shirt, we tested different techniques and there is no photo: embroidering is the most durable method. Thanks to the know-how of our embroiderer in Namur, the authenticity of our logo will follow you wherever you go.

He will survive you

For a t-shirt to be durable, it must last over time. Even if we would be extremely happy if you came to buy one from us, we want to avoid this being because of a lack of durability of our recycled material. This is why our t-shirt has a thickness of 230 g/m² compared to 150 g/m² for a normal t-shirt . You're not ready to get rid of it.

Collé serré

Les cols qui gondolent, c’est cool pour la rime mais beaucoup moins pour le style de ton t-shirt. Lors du prototypage de nos t-shirts, on a testé plusieurs types de cols et de coutures pour arriver à un col proche du cou, résistant et au style indémodable. Tu pourras y passer ta tête maintes et maintes fois sans risquer de faire exploser les coutures.

Transparency is at the heart of our approach

Discover the workshops, distances traveled, and impact of this piece.

WE RELOCATE IN BELGIUM