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NaN of -Infinity

PURE women's t-shirt

PURE women's t-shirt

Regular price €48,00 EUR
Regular price Sale price €48,00 EUR
Sale Sold out
Tax included. Shipping calculated at checkout.
  • Basic oversized round neck
  • 100% recycled material
  • Made in Belgium (Hainaut) in a suitable workshop
Color: Ecru
Size

Low stock: 1 left

Delivery : 7 working days

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  • 100% Recycled materials: 45% recycled cotton; 55% recycled polyester
  • GRS and Oeko-Tex labeled materials
  • Thick and resistant textile: 210g/m² (compared to - 150g/m² in the industry)
  • Hyper-local production: manufacturing in Belgium, recycled materials in Spain
  • Help with professional integration: produced in an adapted work workshop
  • Embroidery on the heart
PURE Lucid sustainable t-shirt price detail

Because we pay everyone fairly. Because we pay for sustainable and local materials at a fair price. But above all:  because it is the average that is not expensive enough to guarantee all that.

Plus, if you do the math, this t-shirt is even cheaper than the average in the end:

  • €10 Fast-Fashion T-shirt worn 10 times (thrown away because it didn't hold up in the wash): €10/10 = 1€ per use
  • Lucid T-shirt at €48 worn every 3 weeks for 5 years: €48/85 = 0.56€ per use

We are not math geniuses but we are convinced that the bill is less salty at our place.

*estimates based on readings and experiences
**estimates based on readings and experiences

  • Romane is 1m61 tall and wears a size S.
  • Oversized fit at the shoulders and fitted body length.
  • Choose the size you usually wear
  • Our size guide
  • Prefer washing at 30° by turning the t-shirt inside out
  • Drying in the open air extends its lifespan, reduces your electricity bill and preserves our beautiful planet
View full details

TO CHANGE THE NORM, START BY PUTTING ON THE RIGHT T-SHIRT

As worn as ever

Through this piece we offer you a basic with a round neck and an oversized cut , which offers a relaxed and modern silhouette. The sleeves fall slightly on the shoulders but the length of the body is adjusted , to combine comfort and simplicity . The Pure adapts to all styles and all occasions, to become a must-have in your wardrobe.

A sleeve that beats the others hands down

In our quest for sustainability, we also looked at how to make our clothes stand the test of time. We tested different types of seams, finishes, patterns, etc. all to ensure that in addition to being less disruptive to the planet, our PURE would be able to accompany you everywhere. Here we have a solid oversized sleeve with a neat finish that will not give up after 3 washes (and probably not after 300 either).

Embroidered to last

We all have a t-shirt with a faded, cracked and barely visible print even though it has only been through a few washes. For us it's the classic Nirvana with the yellow logo (yes, we're cool young people). To prevent our logo from disappearing from the t-shirt, we tested different techniques and there is no photo: embroidering is the most durable method. Thanks to the know-how of our embroiderer in Namur, the authenticity of our logo will follow you wherever you go.

He will survive you

For a t-shirt to be durable, it must last over time. Even if we would be extremely happy if you came to buy one from us, we want to avoid this being because of a lack of durability of our recycled material. This is why our t-shirt has a thickness of 210 g/m² compared to 150 g/m² for a normal t-shirt . You're not ready to get rid of it.

Squeezed tight

Warped collars are cool for the rhyme but much less so for the style of your t-shirt. When prototyping our t-shirts, we tested several types of collars and seams to arrive at a collar close to the neck, resistant and with a timeless style . You will be able to put your head in it over and over again without risking the seams exploding.

WE RELOCATE IN BELGIUM

NaN of -Infinity