Because we pay everyone fairly. Because we pay for sustainable and local materials at a fair price. But above all: because it is the average that is not expensive enough to guarantee all that.
Plus, if you do the math, this hoodie is even cheaper than average in the end:
- €40 Fast-Fashion hoodie worn 15 times (thrown away because it didn't hold up in the wash or went out of fashion*): €40/15 = €2.67 per use
- Lucid Hoodie at €97 worn at least once a month for 5 years**:
97€/60 = 1.6€ per use
We're not math geniuses, but we're convinced that the bill is less steep here.
*estimates based on readings and experiences
**estimates based on readings and experiences