SET THE NORM
We offer a brand of clothing that does not destroy the planet and that creates and maintains jobs locally , all without hiding anything . We have a vision of a world where producing clothes does not jeopardize the future of future generations. Everything is not perfect yet but we are working on it every day.
Lucid
PURE women's t-shirt

Everything you need to know about our white t-shirt
Is it bright white or off-white?
How does this women's white crew neck t-shirt feel on your skin?
Can this women's round neck t-shirt be easily combined with other pieces?
Does this white women's round neck t-shirt wrinkle easily?
Strong values that guide us
Lucid, it's you
It is your trust in us that finances our actions in favor of a more equitable world.
Through your sustainable consumption choices, you participate actively and on your own scale in building the fashion of tomorrow.
Without you, Lucid cannot exist and change the norm.
Why buy a white women's crew neck t-shirt?
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The clarity of a white without artifice
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An essential piece, redesigned
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Softness, poise, awareness