We're here to kick things off.

All good stories start in a bar. All? But no, that of Lucid begins during a very dark period of student life: the writing of a dissertation. It was by analyzing the scientific literature and talking to recycling experts in the fashion industry that we had a revelation: making something new out of waste is classy . Well, we admit, it's not the sexiest story. But the sequel is much more.

Lucid is, on the one hand, a collaboration between young and old, creative and committed minds around the same desire for change . From clothing design to photography to manufacturing, it is thanks to their kindness that this project is possible.

And on the other side ? Lucid is a pack of hungry wolves gathered for different reasons but who all agree on the same point: it's enough to consume anyhow . You who are reading these lines have just taken the first step towards joining this pack.

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SET THE NORM

We offer a brand of clothing that does not destroy the planet and that creates and maintains jobs locally , all without hiding anything . We have a vision of a world where producing clothes does not jeopardize the future of future generations. Everything is not perfect yet but we are working on it every day.

Strong values ​​that guide us

Environment

Produce without destroying

Today's fashion industry is broken. It involves enormous environmental problems coming from the way we produce raw materials, how we treat them and what we do with them when the clothes reach the end of their life.

We fight this old model by offering clothing whose environmental impact has been studied, measured and minimized . We are constantly looking for the most eco-friendly way to produce clothing. For the moment, it is recycling that has won us over, but we already have our sights set on other promising materials.

WHY RECYCLING?

Transparency

We know what we do and we show it

Currently, it is complicated or even impossible for consumers to be able to understand exactly how their clothing is produced. And it is this lack of information that allows the exploitation of workers and the production of textiles anyhow. Often the truth is hidden.

We see things differently. We consider being able to clearly explain and show how we create our clothes to be a strength . It establishes a bond of trust and gives the possibility of being able to make an informed and understandable consumption choice.

WHO MAKE OUR CLOTHES?

Local

Not so complicated to make it simple

Globalization has allowed prices to be reduced thanks to cheaper labor and materials. But behind a €5 t-shirt produced on the other side of the earth, there are often a whole bunch of problems hiding. Why produce far away when you can do it close?

We are betting on short circuit production . We want to be able to regularly visit our workshops in order to be sure of what we are doing and to establish a real relationship of trust . We support and change the local economy while limiting unnecessary transportation . Our objective: to offer clothing for which 100% of the production stages are done in Belgium. It's not won but impossible is not Belgian.

OUR FUTURE

Change

Get involved and get involved

It is no longer possible to turn a blind eye to environmental and social news. We need to put an end to ' if I'm the only one to do it, it's useless ' and ' we've always done it like that '. One thing is certain: if we do nothing, we are heading straight into the wall. And in this fight, everyone has a role to play.

We want to participate in the transformation of the clothing industry. This involves making radical decisions such as putting an end to disposable fashion. But we want to go further by giving you the opportunity to take ownership of the issues and actively participate in the transition to a sustainable society. Change also requires a strong community.

HELP US !

Lucid, it's you

It is your trust in us that finances our actions in favor of a more equitable world.

Through your sustainable consumption choices, you participate actively and on your own scale in building the fashion of tomorrow.

Without you, Lucid cannot exist and change the norm.

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